Microsoft is once again offering pre-orders for the Lumia 900 to AT&T customers through their eponymous retail stores. They initially put the phone up for pre-order early last month, but pulled them after a week. The move was thought to be related to AT&T delaying the launch of the Lumia 900 from mid-March to April.
Whatever the reason, interested customers can now head to a Microsoft store and reserve their Lumia 900 with a $25 down payment. You'll be able to pick your phone up on April 8th, and will only have to pay the remainder of the $99 on contract price, which is a steal. Perhaps that’s why AT&T is saying the launch will be their biggest ever?
Actually, this probably relates to their marketing budget, which is sky-high (and we expect largely covered by the deep pockets of Microsoft). A lot is riding on this launch - Microsoft and Nokia need the Lumia 900 to be a hit if they hope to make any significant market gains in the United States prior to Windows Phone 8 this fall. And if they fail it will be very high profile, so there is a "betting the farm" feel to this launch.
Any of you plan to go put one on reserve? Let us know in the comments section!
Whatever the reason, interested customers can now head to a Microsoft store and reserve their Lumia 900 with a $25 down payment. You'll be able to pick your phone up on April 8th, and will only have to pay the remainder of the $99 on contract price, which is a steal. Perhaps that’s why AT&T is saying the launch will be their biggest ever?
Actually, this probably relates to their marketing budget, which is sky-high (and we expect largely covered by the deep pockets of Microsoft). A lot is riding on this launch - Microsoft and Nokia need the Lumia 900 to be a hit if they hope to make any significant market gains in the United States prior to Windows Phone 8 this fall. And if they fail it will be very high profile, so there is a "betting the farm" feel to this launch.
Any of you plan to go put one on reserve? Let us know in the comments section!
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