While Apple’s share of the tablet market has dwindled down towards the 50% mark, industry analyst group Gartner sees Apple’s iTablet maintaining 61% market share worldwide through the end of 2012. They predict that Apple will sell 73 million iPads to do this, which is a fair bit higher than the 45-50 million tablets we calculated earlier this week.
Of course our prediction was based on the premise that the current iPad sales rates would stay roughly the same (or increase slightly) – either Gartner is starting with a different number for weekly iPads sales, or they think new iPad sales will grow by more than 50% in coming months.
Looking at the rest of the tablet market, Gartner sees grabbing almost 1/3 of the world market (31%), with Windows 8 and RIM’s QNX based tablets coming in far behind, with 4% and 2% respectively. Windows 8 tablets aren’t expected before the fourth quarter, so the 4% market share Gartner is projecting wouldn’t be nearly the disaster that RIM’s 2% market share would be.
Of course all such predictions are subject to revision. The release of Google's low-priced Nexus tablet could certainly shake things up, and continued price competition from Amazon may also cut deeper into the iPad's lead. On the other hand, the release of a 7" iPad "mini" could also help to shore up Apple's market share; we’ll certainly be keeping an eye on the market to see if Gartner’s numbers hold up over the course of the year.
Of course our prediction was based on the premise that the current iPad sales rates would stay roughly the same (or increase slightly) – either Gartner is starting with a different number for weekly iPads sales, or they think new iPad sales will grow by more than 50% in coming months.
Looking at the rest of the tablet market, Gartner sees grabbing almost 1/3 of the world market (31%), with Windows 8 and RIM’s QNX based tablets coming in far behind, with 4% and 2% respectively. Windows 8 tablets aren’t expected before the fourth quarter, so the 4% market share Gartner is projecting wouldn’t be nearly the disaster that RIM’s 2% market share would be.
Of course all such predictions are subject to revision. The release of Google's low-priced Nexus tablet could certainly shake things up, and continued price competition from Amazon may also cut deeper into the iPad's lead. On the other hand, the release of a 7" iPad "mini" could also help to shore up Apple's market share; we’ll certainly be keeping an eye on the market to see if Gartner’s numbers hold up over the course of the year.
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